DCA, a creative communications consulting firm owned by Doug Carpenter, has a new address. The half-acre Downtown property at 11 West Huling is more than the agency’s offices. It’s introducing a new brand identity and community space activation plan.

The building’s interiors — including a state-of-the-art, 30-foot by 30-foot by 15-foot cyclorama photography cove with a catwalk and garage door access — will be available for community meetings and events, receptions, photography and videography shoots, house shows for emerging musicians, and other uses.

DCA is the primary tenant of the 8,500-square-foot space and gated private parking lot. “11 West Huling allows DCA to open our culture to other people and projects,” says Carpenter. “We’re fortunate to work for and alongside many community-minded, inclusive organizations and initiatives, but we don’t want to stop there.”

The attached three-level, 2,200-square-foot private residence on the property, which once was a carriage house, will open as an Airbnb.

11 West Huling Properties, LLC has partnered with the Downtown Memphis Commission (DMC) to use two incentive types: a development loan to support permanent building improvements, and an exterior improvements grant for cosmetic enhancements.

“We love this kind of development,” says DMC President and CEO Jennifer Oswalt. “Converting a renter to an owner in a key neighborhood is definitely a win for Downtown. And this project further elevates that story by creating space that will be both a corporate HQ and community asset. In the future, we hope to see more like it.”

Mollie Baker