MADISON HOTEL TO REBRAND, BREAK GROUND ON MULTIMILLION-DOLLAR RENOVATIONS

 

ELLE PERRY | MEMPHIS BUSINESS JOURNAL

Chicago-based Aparium Hotel Group is ready to break ground on a multimillion-dollar renovation on the Madison Hotel and an adjacent building. The company is also in the process of rebranding the hotel to an independent, "1 of 1" upscale brand.

The renovation will include guest rooms, corridors and meeting spaces. The ballroom will be enlarged, and the lobby will be converted into a coffee lounge and bar.

"We acquired the hotel last June," said Michael Kitchen, Aparium vice president of acquisitions and development. "We've always intended to continue the renovations."

Aparium has 13 hotel properties in cities such as New Orleans, Milwaukee, Detroit and Minneapolis, and Kitchen said that Memphis had been on the company's "bucket list."

"At Aparium, our intent is to create the best hotel in the market," Kitchen said.

The adjacent building, now being called 1 S. Main, will become the hotel's flagship restaurant.

Aparium's has requested an exterior grant for up to $100,000 for 3 and 5 S. Main St.; The Center City Development Corp. (CCDC) will hear the application Wednesday, Feb. 21.

According to that application, the building's two former tenants would be replaced by a new, full-service Americana restaurant, as well as a small barbershop and speakeasy-style bar.

Further details of the restaurant, including the chef, are still to be announced, but Kitchen said it would be a "top of the market, flagship restaurant."

Aparium hired Memphis-based Doug Carpenter Associates for the hotel's rebrand as well as architects Looney Ricks Kiss and Brooklyn-based interior designer HOME Design.

The hotel will stay open during the renovations; Aparium is hoping to do a soft-launch by late April, with the goal of fully relaunching the hotel and 1 S. Main by early summer.

 
Mollie Baker