AFTER HOURS: LOCAL COMMUNICATIONS EFFORTS ARE OUT OF THE VOX

 

MEMPHIS BUSINESS JOURNAL

From getting people on their bicycles to asking men to be a "travel manager," PR work recently produced in the Mid-South covered a wide range of calls to action.

Each year, the Memphis Chapter of the Public Relations Society of Americahighlights the work of communications professionals across the Mid-South during its annual VOX Awards. This year, the 24th annual event was held Oct. 19 at Sarah's Place at the Memphis Botanic Gardens.

PRSA Memphis held the 24th annual VOX Awards at Sara’s Place at the Memphis Botanic Garden, Thursday, Oct. 19.

DCA, an advertising, design, and public relations agency in Downtown Memphis, received the Best in Show VOX for its public relations work on the “Freewheel" campaign, a program of "slow bicycle rides" launched by the Memphis Medical District Collaborative in 2016.

DCA's integrated communications effort brought 265 riders from 44 different ZIP codes to the Medical District this spring.

Last year, PRSA Memphis introduced the Star Awards, three new categories to recognize individual excellence in public relations in different stages of a professional's career.

Beth Wilson, public relations manager at Inferno — a full-service advertising, marketing, design and public relations firm — was recognized as the 2017 PR Executive of the Year. Jennifer L. Sharp, a marketing assistant at the Southern College of Optometry, was recognized as this year's Rising Star.

THIS YEAR'S WINNERS, BY CATEGORY (THE VOX AWARD IS THE HIGHEST SCORE IN EACH CATEGORY; THE GOLD CERTIFICATE RECOGNIZES THE SECOND-HIGHEST SCORE):

Best in Show

VOX: Freewheel — DCA

Campaigns Brand Management: Reputation - $7,500 or Less

VOX: The Barber School Strategic Communications Plan — The Neely Agency LLC

Campaigns Social Media

VOX: Loflin Yard — DCA

Gold: Giving Tuesday Social Media Campaign — Le Bonheur Children's Hospital

Campaigns Media Relations – Single Project - $7,500 or less

VOX: Fisher Phillips Memphis Attorneys Cover the 2016 Presidential Election & Beyond — Inferno

Campaigns Community Relations - More than $7,500

VOX: Freewheel — DCA

Campaigns Public Service - More than $7,500

VOX: Big River Crossing — DCA

Campaigns – Employee/Internal Communication

VOX: International Paper’s Most Wanted — International Paper, Cynthia Godby

Gold: City of Memphis Benefits Enrollment — Morris Marketing Group

Campaigns – Marketing Communications/Promotion – Products - $7,500 or Less

VOX: Corky’s BBQ Marches to the Beat of a Different Drummie — Morris Marketing Group

Gold: Corky’s BBQ Marketing Communication — Morris Marketing Group

Campaigns – Marketing Communications/Promotion – Products - More than $7,500

VOX: Hilton’s Extended Stay Brands Challenge Men to Take Reins and be a Travel Manager — rbb Communications, Homewood Suites by Hilton, Home 2 Suites by Hilton

Campaigns Integrated Communications - More than $7,500

VOX: Big River Crossing — DCA

Gold: Loflin Yard — DCA

Campaigns Integrated Communications - Less than $7,500

VOX: Memphis Police Department Blue Path Recruiting Campaign — Morris Marketing Group

Media Tactics: Press Conference

VOX: Big River Crossing Grand Opening — DCA

Video Tactics – Internal Video Presentation

VOX: The Future! — Le Bonheur Children's Hospital

Gold: Lehman-Roberts Core Values Video — Inferno

Video Tactics – External Video Presentation

VOX: Shelby County Schools Teacher Recruitment "Choose SCS" — KQ Communications

Gold: Rundown: The Fight Against Blight in Memphis — Running Pony Productions

Viral Video

VOX: Humphrey's Prime Cut Shoppe Video Tutorial — DCA

Gold: #ContagiousGiving: Motivational Men Morning Huddle — Forever Ready Productions LLC

Special Events – One Day - More than $7,500

VOX: Big River Crossing Opening Day — DCA

Gold: Shelby County Schools Signing Day — KQ Communications

Special Events – One Day - $7,500 or Less

VOX: Chick-fil-A Kids Dash — KQ Communications

Gold: Campbell Clinic Outpatient Total Joint Replacement Fall Seminar — Inferno

Special Events Two Days or More - More Than $7,500

VOX: Brooks Outside: Intrude — Memphis Brooks Museum of Art, Karen Bray Davis

 
Mollie Baker