DCA ILLUSTRATES REWARDING RELATIONSHIPS THROUGH PRSA VOX AWARDS

Last Thursday, the Public Relations Society of America (PRSA) presented creative communications consulting firm DCA with nine public relations campaign awards—including “Best in Show”—during its annual VOX Awards ceremony.

DCA was recognized as “Best in Show” for its work behind a community relations effort “Freewheel,” a free program of slow bicycle rides launched last year by the Memphis Medical District Collaborative. Through an integrated communications effort, Freewheel’s spring season welcomed 265 riders from 44 different zip codes. Freewheel’s third season is currently underway.

In addition to Best in Show, PRSA honored DCA for the following client engagements:

BIG RIVER CROSSING

4 VOX Awards:

·       Integrated Communications Campaign (with a budget over $7,500)

·       Public Service Campaign (with a budget over $7,500)

·       Opening Day Press Conference

·       One-Day Special Event Grand Opening

LOFLIN YARD

VOX Award:

·       Social Media Campaign

GOLD Award:

·       Integrated Communications Campaign (with a budget over $7,500)

FREEWHEEL

VOX Award: 

·       Community Relations Campaign (with a budget over $7,500)

HUMPHREY’S PRIME CUT SHOPPE

VOX Award: 

·       Viral Video, “How to Humphrey’s for the Holidays”

“DCA’s integrated public relations campaigns are founded on creative communications that produce results through authentic community connection,” says DCA Principal Doug Carpenter. “We’re privileged to be able to work with clients that provide people unique and often remarkable experiences, such as traversing the Mississippi along an active rail line, enjoying a drink at a downtown oasis, or even cooking a steak for the first time.”

Mollie Baker