GRASSROOTS CAMPAIGN LAUNCHES TO ATTRACT AMAZON HQ2 TO MEMPHIS
MEMPHIS FLYER | Maya Smith
A coalition of community organizations is launching a campaign to help lure Amazon HQ2 to Memphis.
The grassroots campaign, Memphis Delivers, is designed to support Memphis' response to Amazon's public request for proposal (RFP) by illustrating Memphis' value for Amazon HQ2 through digital channels with the hashtag #MemphisDelivers.
The campaign, spearheaded by creative consultant firm DCA, will kick off Wednesday, Oct. 11 with lighting the Big River Crossing bridge in Amazon's orange. Leaders of the campaign hope this will encourage other attractions, associations, and individuals to do similar activities before Amazon's RFP deadline on Oct. 19.
“Today we are extending an open invitation to organizations, companies, individuals and Memphians in our community to share how they believe Memphis delivers on Amazon’s request,” Doug Carpenter of DCA said.
“While Memphis is not able to compete with some cities on a ‘check the box’ criteria, we do offer a very unique and appealing environment that is especially appreciated once experienced. Simply stated: You can’t put us in a box, but Memphis delivers.”
Other organizations participating in the campaign include Choose901, I Love Memphis blog, Memphis Medical District Collaborative, Crosstown Concourse, Memphis Grizzlies, New Memphis and the Downtown Memphis Commission (DMC).
The DMC will campaign by using guerrilla marketing with existing signage, murals, and structures.
“We see Downtown as the soul of our city and that soul is filled with Memphis pride," DMC's vice president of marketing and community events, Penelope Huston said. "We will encourage all of our downtown and Medical District neighbors to use their enthusiasm and creativity to show the energy that Memphis delivers."