Highlighting a new way to celebrate
our history and welcome our future.
As Memphis enters its third century, we determined that an iconic lighting project had the opportunity to highlight the innovative culture of Downtown along with a mile of riverfront. The nonprofit organization behind Mighty Lights sought our creative, PR, and fund-raising expertise to illuminate the project, which creates an expansive gateway to the city using its two most recognizable historic bridges, Big River Crossing and the Hernando de Soto Bridge. We saw this new amenity not just as a benefit to the city, but also as a way to express the vision with which Memphis is moving into the future.