We unified the brands of two symbiotic organizations to strengthen their collective mission.
Our work is about creating connections. Our focus for the Medical Education & Research Institute (MERI) was on demonstrating how this organization uses its symbiotic relationship with the Genesis Legacy Whole Body Donation Foundation for the greater good. As a teaching and training bioskills lab, MERI supports essential medical training made possible in part by their exclusive partnership with Genesis. One of the most distinctive elements of MERI/Genesis is their position as a non-profit. We expressed their altruistic, mission-driven identity with branding that reflects the dignity, skill, and respect shown by this institution toward its clients and donors