A milestone anniversary was the starting point to reflect on a deeper identity.
Using the architecture, design, and planning firm’s own internal research along with our planning process, we discovered and elevated the culture of LRK through its brand messaging. We explored how the shared mission and spirit of their eight offices throughout the U.S. represented the firm’s 35 years of history as well as its direction for the future. We were struck by the collaborative nature of the agency inside and outside its walls, and sought to represent this differentiator in the market. We built a PR presence, advertising campaign, and brand suite demonstrating how the firm is built not by a portfolio, but by people.