Even with an international presence of 600+ locations, coasting into Memphis wasn’t easy.

LA Fitness has a 35-year track record of improving the health of their clients, but as a new entry to the Memphis market, the gym’s coastal awareness and identity didn’t translate to the expected level of Mid-South memberships. The national corporation chose DCA as experts not just in marketing but also in the Memphis community, and we applied that knowledge base to create vivid outdoor, impactful print, and innovative digital advertising targeted to a local audience.       

 
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