GAINING A HEALTHY LEAD IN THE MEMPHIS MARKET

LA Fitness has a 35-year track record of improving the health of their clients across the United States and Canada, but the international brand held a desire to increase overall brand awareness specifically in the Memphis market as well as drive traffic to its seven local clubs. LA Fitness' corporate marketing team chose DCA based on our strategic approach and experience in the Memphis community, and we applied that knowledge base to create vivid outdoor, impactful print, and innovative digital advertising applications targeted to a local audience.  

 
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