We were called to stake a claim on authentic identity.
In an increasingly crowded market, Folk’s Folly called on us to keep the first steak house in Memphis top of mind. Our research uncovered the restaurant founder’s history as an independent, innovative entrepreneur. We amplified Folk’s Folly’s character by concentrating on their own roots and long-standing focus on providing customers with the best experience possible. The genuine origin story of Folk’s Folly and the prime cut shop reinforced the restaurant as the gold standard in Memphis rather than another contender.