The science was clear. The next steps were not.
In 2013, research from Alta Planning + Design showed that Memphis could sustain a bike share system, but the study alone wasn’t enough to make it happen. DCA saw and seized the opportunity to transform the transportation landscape in Memphis. We brought community members together to plan the system, built a fundraising model, and recruited leadership. When the organization was rolling as its own 501(c)(3), we created a public identity and voice for Explore Bike Share reflecting the countless possibilities the system opens.