We built an identity on a century of history.
From its beginnings in 1917 as a Nabisco warehouse, 11 West Huling was intended to do more than simply get the job done. Its original designers looked beyond mere function to do something revolutionary: build a workspace that made the people within it feel proud and appreciated. Over the course of a century, it housed a boat manufacturer, a liquor distributor, a photography studio, and an architecture firm.
LIVESTOCK TO LIVING SPACE
The Residence at 11 W. Huling was built as a carriage house and stable and was converted to an AirBnB 100 years later to meet the needs of the next century. We worked with The Residence’s hosts to define and create a unique and unforgettable hospitality experience that reflects the history of this space and our city, as well as their progress and penchant for innovation. In 2019, The Residence’s hosts were named Superhosts by AirBnb, which recognize the best in hospitality.
The American Advertising Federation (AAF) honored DCA with one Silver and five Gold National ADDY® Awards for the exceptional branding and marketing of DCA’s headquarters at 11 West Huling and The Residence next-door.
DCA’s work on 11 W. Huling was nationally recognized
by AAF in the following categories:
3 Golds for The Residence Welcome Box:
Art Direction, Packaging, Sales Kit
2 Gold for 11 W. Huling:
Logo Design, Integrated Advertising Campaign
Silver for The Residence at 11 W. Huling: