Tennessee Brewery: Untapped, led by DCA, welcomed more than 20,000 guests from all over the world during its 6-week run in 2014 and, as a result, the brewery was purchased by a local Memphian. The building's buyer hired DCA for a second run one year later.
The "previtalization" effort sought to transform the empty, dilapidated space into a thriving courtyard filled with food trucks and live music, while the inspiring indoor areas hosted a bar, screening room, and local art. The space hoped to engage local influencers and organizations to tap into the building's future use. The Revival concept celebrated the historic building's transition into a permanant fixture in Memphis.
We created the brand identity – "The Revival" – for this project, including logo, signage, apparel and merchandise, and environment. In addition, DCA named and designed the local beer specially crafted for this event, Luke McLuke.