MEMPHIS BUSINESS JOURNAL | Jacob Steimer
A collaboration of Memphis organizations is launching a campaign to prove to Amazon that Memphis is enthusiastic about the technology giant and the potential of landing its $5 billion second headquarters.
The campaign will include a lighting of Big River Crossing in Amazon orange Wednesday evening and a social media push using the hashtag #MemphisDelivers.
The Downtown Memphis Commission, City Leadership and marketing firm DCA are collaborating on the campaign — with DCA spearheading it — according to a news release from the firm.
“Today we are extending an open invitation to organizations, companies, individuals and Memphians in our community to share how they believe Memphis delivers on Amazon’s request,” said DCA principal Doug Carpenter in the release. “While Memphis is not able to compete with some cities on a ‘check the box’ criteria, we do offer a very unique and appealing environment that is especially appreciated once experienced. Simply stated: You can’t put us in a box. But Memphis delivers."
In September, a site selector that has worked for Jeff Bezos-owned companies, along with Walmart, told the Memphis Business Journal that Memphis' chances of landing the once-in-a-lifetime project are slim.
Earlier this month, the Memphis City Council approved an incentives packagethat could be worth more than $60 million to help lure Amazon to Memphis.