MEMPHIS MAGAZINE | TOBY SELLS
Consider it transportation porn.
If you’re eagerly awaiting the opening of Big River Crossing, the bike and pedestrian path across the Harahan Bridge, then some tasty morsels were offered up online Monday.
Doug Carpenter + Associates (DCA), the firm responsible for the project’s branding and public relations, dropped some new video, photos, a logo, and a new acronym for Big River Crossing, which may sound funny to us now but will undoubtedly become as comfortable as calling the Memphis Grizzlies “the Griz.”
Soon you’ll call the span “BRX,” or, at least that’s the hope of DCA. The firm said in a post Monday that it worked with “project’s lead sponsor along with stakeholders from its public-private partnership to create the Big River Crossing logo” and other promotion strategies.
All of it is a run-up to the scheduled opening of BRX (see, it’s not so weird) on Saturday, October 22.
Here’s how DCA describes the BRX project:
“Opening Oct. 22, 2016, Big River Crossing will be the longest public pedestrian/bike bridge across the Mississippi River, providing dramatic views of its ever-changing landscape.
“By connecting Main Streets in Memphis and West Memphis, the BRX ties together urban, rural, and natural areas and gives users recreation options unique to each setting.
Together with Delta Regional River Park and Big River Trail, these projects create a new experience with the river that fosters a deeper appreciation of its significance and grandeur.”