MEMPHIS DAILY NEWS | ANDY MEEK
Loflin Yard, the Downtown bar, restaurant and entertainment space that opened two months ago, is adding to its offerings.
Fresh photos posted to local social media feeds of crowds in the yard, lounging on the deck or enjoying smoked meats, are evidence of its popularity.
Two months in, the Loflin Coach House now features the venue’s second full interior bar, plus more restrooms and a rear roll-up garage door leading to the new backyard. The backyard’s green space is where music acts, private events and more are planned.
Loflin Yard’s music manager – longtime Memphis producer Kevin Cubbins – is also helping make live music on the Coach House porch a regular weekend occurrence now. Acts will play every Friday, Saturday and Sunday, with additional appearances on Wednesday and Thursday nights.
Among other additions, Loflin Yard has brought out sun shades and misters to the front yard to cool off guests in the summer heat. It has also brought on an events coordinator to manage events though the summer and fall that range from wedding receptions to holiday parties in the Coach House and professional development social hours and fundraisers on the porch and in the yard.
“I Love Memphis” blogger Holly Whitfield said she knew Memphians would be lining up to get married or host events there as soon as she walked in for the first time “and saw the string lights and porch with rocking chairs.”
“People are drawn to the informal, fun atmosphere, which feels like you’re invited to someone’s very well-done backyard party,” she said. “Memphians don’t require carefully manufactured spaces for our watering holes. In fact, it seems like we’d much prefer to pay to enjoy laid-back, almost makeshift spaces because they feel authentic. As long as the food is good and there’s local beer, the neighborhood will show up.”
Speaking of the food, the menu at the “Smoke House” barbecue den will rotate seasonally, but Loflin has revealed a “rainy-day menu” at the “Safe House” main indoor seating area with special po-boys, dollar-off drinks and crowd-favorite side dishes. Loflin also now opens for lunch at noon on Fridays.
A regular live music schedule is also a big part of what guests can expect going forward. Cubbins said live music has been critical to the evolution of the space and that guests have been packing the yard to catch shows on the porch of the Coach House.
“When the weather works against us, we simply move to a covered area or inside and the party continues,” he said.
“It’s a special place. People are buying in and here we are, just two months in, and Loflin is fast becoming known as a Memphis music destination.”
Loflin opened in April as three buildings connected by a sprawling yard. Its name comes from the main building’s original use as a Loflin Safe & Lock Co.
Doug Carpenter, one of the Loflin Yard investors, said it’s the combination of functions and uses that represent its biggest draw.
“It’s a combination of things,” he said. “We have a bar manager who makes these incredible barrel-aged cocktails, and people’s response to those has been incredible. The physical space – almost an acre of a backyard that’s open to the public – people have responded really well to that. It’s also not terribly structured. You can go over there and make yourself at home.
“The quality of the food, the music – it’s everything, really. There’s a waterfall. Space to move around. It’s pet friendly. There’s nothing like it in Memphis. I think people really appreciate that.”