MEMPHIS BUSINESS JOURNAL | MARY CASHIOLA
"The Main Street to Main Street Multi-Modal Connector Project is one with a long history, long name and a potentially lasting legacy."
That's what MBJ wrote back in 2012, when the project — which included the Big River Crossing — was in its infancy. This October, the pedestrian bridge across the Mississippi River opened to great fanfare.
Since then, the crossing has attracted more than 65,000 pedestrians and bicyclists, with 70 percent of them coming from the Memphis side of the bridge.
According to DCA, which did the branding for the project, ESPN contacted Big River Crossing a day after the gates opened to use footage of the bridge during Memphis sports broadcasts.
At approximately one mile across, Big River Crossing is the country's longest active bike/pedestrian rail bridge.