MEMPHIS, TN—Thursday evening, the Public Relations Society of America (PRSA) awarded top-level honors to DCA, a Memphis-based creative communications consulting firm.
DCA’s Public Relations + Social Media Manager Cara Greenstein was announced 2016’s PRSA Rising Star, which is awarded to the top PR practitioner with less than three years of experience in the field whose work has been exceptional and who also is active in professional organizations or community service.
Greenstein has two full years at DCA under her belt, growing from PR coordinator of DCA’s client roster to account coordinator of client engagements including Financial Federal Bank and Dunavant Enterprises, and now serving as the dedicated agency lead on public relations, social media, and email strategy.
“It is rare to find a young associate who has not only the drive and determination, but also the experience and intellectual hunger to focus and apply energy for the welfare of our clients,” said Doug Carpenter, founder of DCA. “Cara is that rare individual. She has an uncanny and seemingly innate ability to see unique opportunities for our clients and the even more appreciated ability to capitalize on those opportunities in a sophisticated, mature, and highly productive manner.”
In addition, PRSA honored DCA for two prominent projects with the Grizzlies Foundation:
- Best of Show: Grizzlies RiverFit Stair Art
- VOX Award: Grizzlies RiverFit Stair Art
- Gold Award: Grizzlies Foundation Annual Report
“We are proud to be associated with projects that add value to the culture of our city,” said Carpenter. “Our firm is committed to creative communications that build engagement and produce results; and our associates’ drive for these efforts, both in and out of the office, is even more rewarding as an agency principal.”
The RiverFit Stair Art campaign, for example, yielded a 195% usage increase of Tom Lee Park from 2014-2015. The research study additional reported that 91% of survey respondents said the artwork made them feel “proud to be a Memphian.”
“The overwhelming traffic and exposure of the RiverFit stairs reflect DCA’s thoughtful design and process,” said Diane Terrell, VP of Community Engagement for the Grizzlies and Executive Director of the Grizzlies Foundation. “DCA’s strategy enhanced the stair functionality and made it a must-see attraction.”
ABOUT PRSA. Chartered in 1947, the Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals with more than 22,000 public relations and communications professionals, in addition to more than 10,000 university and college students through the Public Relations Student Society of America (PRSSA). Learn more at prsa.org.