MEMPHIS BUSINESS JOURNAL | MICHELLE CORBET
These days, you can grit and grind up and down Riverside Drive. Or just pose for a photo op.
The Memphis Grizzlies Riverfront Fitness Trail — also known as RiverFit — has officially added a design with the team's logo plus the words "Grit" and "Grind" to the Riverside Drive staircases.
"I would anticipate these stairs being photographed infinitely more than before, and they will quickly become an iconic image for welcoming those from Riverside Drive into Downtown Memphis," said Doug Carpenter, principal of doug carpenter & associates, the company that designed the artwork. "The illustration serves as an indication of the Grizzlies' commitment to Memphis, as well as a motivator to 'grit and grind' your way to good health."
The new artwork won't interfere with people's daily stair workouts — that is, it won't interfere negatively. But it may just help with motivation.
"When we first launched RiverFit, it was an experiment. The trail has been so well received, we thought we should expand on the commitment," said Diane Terrell, vice president of Community Engagement for the Grizzlies and executive director of the Grizzlies Foundation. "We're doing preliminary research on the park enhancements now and already the response is overwhelmingly enthusiastic."
Originally planned as a temporary installation, RiverFit is now a permanent part of Tom Lee Park. It includes six fitness and exercise stations, stretching supports, sand volleyball courts and a soccer field.