Freewheel is a series of free, casual, slow-paced bicycle rides with a focus on community and neighborhoods. Presented by the Memphis Medical District Collaborative and Downtown Memphis Commission, the program brings together riders of all backgrounds and skill levels to experience the city on two wheels.
DCA took the series concept and guided it toward both brand and event execution. We created the name, logo, and brand identity for the series, produced merchandise and environmental material, managed social media and public relations communications, and worked on-site with the series sponsors to implement the event. More than 70 riders attended the first Freewheel ride.