The Memphis Public Library and Information Center underwent a rigorous research and evaluation process, the results of which were applied to our top-down brand refresh, beginning with a simplified name: Memphis Public Libraries. The Start Here campaign focused on emphasizing the Libraries’ myriad – and often overlooked or completely unknown – resources as well as the human element that can’t be duplicated anywhere else. We accomplished these goals by creating printed collateral, signage, and print ads; guerrilla marketing pieces such as a portable “Readbox” for events; print and broadcast ads; and an updated online and social presence.
Memphis Medical District Collaborative focuses on improving the public realm and built environment, increasing safety and security, programming and marketing, and property development. The MMDC engaged us to unite its stakeholders in elevating the safety and livability of the District.
DCA extended the existing brand to applications throughout the District, including transit stops, street graphics, outdoor boards, and wayfinding. We added messaging to make employees and students aware of the District’s housing and entertainment options, inviting engagement with the area’s new and historic asset
The Memphis Convention and Visitors Bureau helps the city welcome more than 11 million visitors each year, but we saw the opportunity to expand their meeting and convention services to more of our own residents. By building on citizens’ own pride in Memphis and the city’s authentic culture, we encouraged everyone from professional event planners to family reunion organizers to Sing Your City and take advantage of the CVB’s free assistance to host groups in Memphis. The integrated campaign included advertising (print, digital), interactive (web, email marketing), direct mail, and public relations.
An overlooked acre of green space, a nearly invisible waterway, and a locksmith shop were transformed into downtown Memphis' communal backyard. Loflin Yard features a bar & restaurant, smoke house, patio, event area, and greenspace in the heart of the city. We came onboard to create the Yard's identity and environment and publicize its unique position.
The Caramelized Supper Club is a curated, seasonally inspired "dinner party in a box" subscription service for aspiring entertainers. These bi-monthly deliveries provide thematically linked table décor, nonperishable specialty food items, and recipes for a party of four guests. DCA designed the brand identity and packaging for this nationally distributed service and coordinated the public relations surrounding its launch.
Big River Crossing is the longest public pedestrian/bike bridge across the Mississippi River, providing dramatic views of its ever-changing landscape. By connecting Main Streets in Memphis and West Memphis, the BRX ties together urban, rural, and natural areas and gives users recreation options unique to each setting. Together with Delta Regional River Park and Big River Trail, these projects create a new experience with the river that fosters a deeper appreciation of its significance and grandeur.
DCA worked with the project's lead sponsor along with stakeholders from its public-private partnership to create the Big River Crossing logo and brand standards, implement its web and social presence, and manage public relations for the project's construction, grand opening, and beyond.
Despite its position as the retail partner to Memphis' most beloved steakhouse, the prime cut shop affiliated with Folk's Folly did not have the recognition it deserved. We were engaged to elevate the shop's identity, which we did through a full rebrand - including a new name that nods to the restaurant's founder - that was applied through environmental design, packaging, web design, and print and radio advertising. Since our engagement, Humphrey's has enjoyed greater recognition and increased sales.
Explore Bike Share began as an effort to research the feasibility of adding bike share to Memphis. We worked with this group to share their mission and engage the community, leading to a more invested citizenry and greater support of this affordable, accessible method of transportation.
Through the promotion and execution of on-site meetings, creation of apparel, distribution of collateral pieces, and public relations, we built an identity for the effort and rallied the people who support it. Explore Bike Share fulfilled its goals in the planning phase and is now actively working to bring bike share to Memphis.
As one of the longest operating businesses in Memphis, fine clothing retailer Oak Hall enjoyed familiarity and respect in the region, but they sought a refreshed identity and exposure to new audiences.
By focusing on the store's brand in conjunction with its products, we created a print, outdoor, and collateral campaign that reflects the store's timeless sophistication. When Oak Hall expanded into the Nashville market, they came to us for environmental design as well as earned and unearned media.
The first steakhouse in Memphis, Folk's Folly has retained its originality. Still operating in a converted home, the restaurant consistently ranks as Memphis' favorite steakhouse. Through public relations thoughtfully combined with an award-winning print campaign and collateral pieces, we built on the reputation of Folk's Folly as not just a legacy, but also as an embodiment of its founder's independent spirit and dedication to the highest quality food and service.
Freewheel is a series of free, casual, slow-paced bicycle rides with a focus on community and neighborhoods. Presented by the Memphis Medical District Collaborative and Downtown Memphis Commission, the program brings together riders of all backgrounds and skill levels to experience the city on two wheels.
DCA took the series concept and guided it toward both brand and event execution. We created the name, logo, and brand identity for the series, produced merchandise and environmental material, managed social media and public relations communications, and worked on-site with the series sponsors to implement the event. More than 70 riders attended the first Freewheel ride.
After the success of The Tennessee Brewery Revival, the same team applied a similar concept of previtalization to another historic Memphis property: a 19th-century firehouse in the heart of downtown. Operating as a beer garden and sports bar but with a distinctive Memphis twist, Station 3: The Memphis Fire Haus featured both live sports and live music, locally crafted beer and on-site t-shirt screening. We created the brand identity for this new "hot spot" and several of the custom-made beers brewed specifically for the event.
After more than 50 years as a leading global commodities distributor, Dunavant expanded its logistics model to other industries. They sought our partnership to communicate their new direction, clearly establishing their identity and vision. We have touched every element of Dunavant's brand, from their website to trade show floors, and have generated media coverage for their continued growth.
Abandoned for more than 60 years, the historic Tennessee Brewery was slated for demolition when a local team decided to test a new concept that would reveal the potential of the building. This "previtalization" effort transformed the empty, dilapidated space into a thriving courtyard filled with food trucks and live music, while the inspiring indoor areas hosted a bar, game room, and local art.
We created the brand identity for this project, including logo, signage, apparel and merchandise, and environment. Tennessee Brewery: Untapped welcomed more than 20,000 guests from all over the world during its 6-week run.
Tennessee Brewery: Untapped, led by DCA, welcomed more than 20,000 guests from all over the world during its 6-week run in 2014 and, as a result, the brewery was purchased by a local Memphian. The building's buyer hired DCA for a second run one year later.
The "previtalization" effort sought to transform the empty, dilapidated space into a thriving courtyard filled with food trucks and live music, while the inspiring indoor areas hosted a bar, screening room, and local art. The space hoped to engage local influencers and organizations to tap into the building's future use. The Revival concept celebrated the historic building's transition into a permanant fixture in Memphis.
We created the brand identity – "The Revival" – for this project, including logo, signage, apparel and merchandise, and environment. In addition, DCA named and designed the local beer specially crafted for this event, Luke McLuke.
Each year, the Soulsville Foundation produces its largest fundraiser with an assist from the Memphis Grizzlies. Supporting the foundation's work with the Soulsville Charter School, Stax Music Academy, and the Stax Museum of American Soul Music, Staxtacular celebrates Memphis' stunning musical history in a can't-miss event hosted by the city's most beloved athletes. Our creative engagement sought to reflect the party's energy and appeal through every element, from invitations to tickets to on-site signage, including directing a photo shoot that embodied the event theme.